my new favorite psychological term, a better and more comprehensive alternative to my fascination in the idea of cognitive dissonance- conceptual consumption
why do people act economically foolish and opt for less physical/pleasurable/visible gain?
because there is more to life than that.
this cookie, this song has a different consumption value to me compared to you because it's not really about the cookie or the song.. it's about what is already going on in my head, what I make of it when I experience this utility.
thank God for this morning, mktg 960, michael norton, HBS and our mind's ability to conceptualize all that we can't see or explain. life makes so much more sense now :)
